Iron Horse is looking for a creative demand gen expert to join our Relationship Marketing team. The Marketing Automation Specialist will work with our in-house engineering, creative and account teams to create amazing programs for our clients. In this role, you will use Marketo to execute results-driven, global, integrated, multi-channel campaigns and create ongoing innovation and optimization plans for our clients. You should be ambitious, data-driven, and passionate about relationship marketing.

RESPONSIBILITIES

  • Create and execute ongoing marketing campaigns in Marketo working with cross-functional teams.
  • Manage contact data and segmentation for your clients in Marketo.
  • Constantly test, analyze and interpret results to determine the best optimization for campaigns.
  • Stay up to date on industry best practices and platform capabilities to drive new and innovative ideas.
  • Work with our analytics team and clients to define campaign success, track results, and provide regular updates to clients. Our analytics team plays a big part, but you will tell the story.
  • Collaborate with the relationship marketing team on strategies for all our clients and provide QA and support.

QUALIFICATIONS

  • 2+ years’ admin experience in Marketo. Marketo platform certification is preferred.
  • Salesforce.com Administrator certification is a plus.
  • Experience with end-to-end campaign execution, including strategy design; building emails, landing pages, and forms; deploying campaigns with careful segmentation; and monitoring and reporting out results. Experience in executing event and webinar-centric campaigns is preferred.
  • Solid understanding of relationship marketing and inbound marketing best practices as part of a larger digital marketing plan.
  • Ability to work with email and landing page templates in an HTML editor to produce your campaigns without developer assistance 90% of the time.
  • Intermediate experience with Excel and PowerPoint, including the ability to create clean, client-ready slide decks from company PowerPoint template. Ability to use Excel for business purposes including creating pivot tables, using basic functions like VLOOKUP, and basic ad hoc reporting.
  • Comfort presenting marketing plans, best practices, and results to clients and working closely with clients to meet their business needs.
  • Ability to thrive in a fast-paced, iterative, deadline-driven environment.
  • Excellent organizational skills, communication skills and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills.
  • Bachelor’s degree in Marketing, Advertising, Communications, English or equivalent.
  • Ability to travel on occasion.

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