Account-Based Marketing Manager

As an Account-Based Marketing (ABM) Manager, you will be part of the IH Digital Marketing team responsible for working with our Tech customers to create exceptional integrated ABM marketing campaigns that drive engagement & conversion, develop strategy and recommend changes to optimize goals. This will include developing and implementing effective omnichannel digital marketing campaigns –that incorporate social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, and more. We're looking for an Account-Based Marketing Manager with a passion for customer delight and an eagerness to do what it takes to get things done.

Responsibilities

  • Interact with customers to define integrated B2B ABM programs.
  • Lead market landscape analysis, develop personas, and prospect/account engagement paths.
  • Work with teams to understand the audience and target accounts.
  • Participate in projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, customer advisory, and working with a cross-functional internal team to deliver the program.
  • Work on multiple projects and be responsible for deadlines and deliverables. Thrive in a fast-paced, multi-project fluid environment.
  • Evaluate campaign performance and develop weekly, monthly, and quarterly presentations analyzing digital performance, and sharing insights.
  • Make ABM campaign optimization recommendations based on performance data and market insights.

Qualifications

  • 3+ years of strategy and marketing experience ideally at a digital marketing agency or a SaaS company executing B2B ABM programs
  • 2+ years experience creating integrated ABM marketing programs that utilize an omnichannel structure to drive results
  • Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, communities a big plus
  • Prior experience using ABM platforms like Demandbase and 6Sense is a big plus.
  • Experience creating and delivering customer presentations
  • Organized, structured and detail-oriented
  • Proficient in using project management and collaboration tools such as Slack, Asana, etc.
  • Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
  • Familiar with Marketing Automation platforms such as Hubspot, Marketo, Eloqua, etc.
  • Passion and an eye for good user experience design
  • Excellent oral and written communication skills; ability to clearly communicate ideas, decisions, and reasoning to a non-technical audience is vital
  • Ability to travel on occasion
  • Bachelors Degree in liberal arts, computer science, statistics, math or equivalent