Sr. B2B Demand Generation Manager

As a Sr. B2B Demand Generation Manager, you will be part of the Iron Horse (IH) Digital Marketing team responsible for working with our Enterprise customers to create exceptional integrated campaigns that drive engagement & conversion. This will include developing and implementing an omnichannel digital marketing strategy and plan –that incorporates social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, ABM, and more. We're looking for an individual with 3+ years of B2B demand gen experience that has a passion to implement successful campaigns and is obsessed with conversion optimization.

Responsibilities

Interact with customers to define integrated B2B demand gen programs.
Lead market landscape analysis, develop personas, and prospect/account engagement paths.
Work with teams to understand the audience and target accounts.
Participate in projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, customer advisory, and working with a cross-functional internal team to deliver the program.
Develop omnichannel paid media demand gen plan and strategy.
Work on multiple projects and be responsible for deadlines and deliverables. Thrive in a fast-paced, multi-project fluid environment.
Evaluate campaign performance and develop weekly, monthly, and quarterly presentations analyzing digital performance, and sharing insights.
Make campaign optimization recommendations based on performance data and market insights.

Qualifications

3+ years of growth marketing and demand gen experience ideally at a digital marketing agency or a SaaS company executing B2B programs
2+ years of experience creating integrated ABM marketing programs that utilize an omnichannel structure to drive results a plus
Experience running B2B social lead gen campaigns, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, communities
Prior experience using ABM platforms like Demandbase and 6Sense is a big plus.
Experience creating and delivering customer presentations
Organized, structured and detail-oriented
Proficient in using project management and collaboration tools such as Slack, Asana, etc.
Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
Familiar with Marketing Automation platforms such as Hubspot, Marketo, Eloqua, etc.
Passion and an eye for good user experience design
Excellent oral and written communication skills
Ability to travel on occasion
Bachelor's Degree in liberal arts, computer science, statistics, math or equivalent

About Iron Horse

Iron Horse is a leading growth marketing agency founded in 2001 with offices in San Ramon, CA and Portland, OR. Our flexible, cross-functional teams have drawn on backgrounds in strategy, marketing, content, design, and engineering to blend technology, integrated marketing, and industry expertise with demand generation capabilities to deliver results that drive increased revenue and accelerated growth for our B2B clients.

Join Our Team!

We offer an exciting opportunity to be part of a dynamic and innovative team at the forefront of growth marketing. As a leading agency in the industry, we provide an environment that encourages creativity, collaboration, and continuous learning. With a diverse team of experts and a culture that values inclusivity and support, Iron Horse offers the chance to work on cutting-edge projects, tackle complex challenges, and make a real impact for our B2B clients. Join us and be part of a company that values your growth, both personally and professionally, while driving forward the future of marketing.

Interested? You’ll find more information at www.ironhorse.io.

Iron Horse is committed to building an inclusive and diverse workplace. We believe that our work is at its best when everyone feels empowered to contribute their unique perspectives and ideas. We are an equal opportunity employer and actively encourage applicants from all backgrounds to apply for our open positions.

If you require any accommodations during the recruitment or interview process, please let us know. We will work with you confidentially to ensure you have equal access and opportunity throughout the process.

The salary range for this position is as listed below. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We will share more about the specific salary range during the hiring process.
An annual bonus based on company and individual performance may be provided as part of the compensation package. Furthermore, we offer a comprehensive benefits package, including health, dental and vision coverage, paid time off, a 401(k) retirement plan with company match, employee assistance plans, short and long term disability insurance and other perks.

This is a 100%, full-time (40 hours per week), career position.

Occasional travel for company meet ups and client meetings may be required, depending on your role and location.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Iron Horse is an E-Verify Employer

A reasonable estimate of the current hiring annual wage range is: $80,000-$110,000 USD