Growth Marketing Associate

As a Growth Marketing Associate, you will be part of the IH Marketing team responsible for working with our customers to create exceptional integrated marketing campaigns that drive engagement & conversion, analyze results, and implement changes to optimize goals. This will include developing and implementing effective multi-channel marketing campaigns –that incorporate paid media, email, social media, e-commerce campaigns, webinars, virtual events, partners co-marketing, and more. We're looking for a Digital Marketing Associate with a passion for customer delight and an eagerness to do what it takes to get things done.

Responsibilities

  • Interact with Enterprise customers to deliver integrated marketing programs.
  • Manage projects from concept to delivery including requirements gathering, campaign design and budget development, project kick-off, weekly communication and customer interaction management, project management, and working with a cross-functional internal team to deliver the program.
  • Expertise in driving digital marketing projects through the entire delivery life cycle, while creating realistic schedules, proactively setting client expectations, identifying and managing risks, and bringing order from chaos.
  • Excellent oral and written communication skills; ability to clearly communicate ideas, decisions, and reasoning to a non-technical audience is vital
  • Ability to manage multiple projects and be responsible for deadlines and deliverables. Thrives in a fast-paced, multi-project fluid environment.
  • Track campaign performance and develop weekly, monthly, and quarterly reports analyzing digital performance, insights, and optimization recommendations.

Qualifications

  • 1+ years of professional working experience driving digital marketing programs. Agency experience a plus.
  • Experience with strategy, performance media, email marketing, and loyalty focused programs
  • Experience working as a Project Manager or Producer at a digital marketing agency a plus
  • Excellent client-facing and internal communication skills
  • Outstanding organizational skills including attention to detail and multi-tasking skills
  • Experience in creating and delivering customer presentations
  • Very organized, structured and detail-oriented
  • Proficient in using project management and collaboration tools such as Slack, Asana, etc.
  • Experience using analytics tools such as Google Analytics, Adobe Analytics, etc.
  • Experience with Marketing Automation platforms such as HubSpot, Pardot, etc.
  • Understanding of web and mobile technologies
  • Passion and an eye for good user experience design
  • Ability to travel on occasion
  • Bachelors Degree in liberal arts, business, or communications

Characteristics we like

  • Intelligence - Constant pursuit of learning
  • Passionate - Time spent caring about something outside work
  • Entrepreneurial - Taking advantage of and/or creating opportunities in life
  • Grit - Persistence on the long road to success
  • Not Entitled - Customer value is a team pursuit, lone wolfs need not apply